client: Ozon fresh and Melnitsa licensing agency

year: 2025

country: Russia

From April 28 to June 9, Ozon fresh customers could get microgreens kits for 1 ruble.

The range includes 12 plants: broccoli, basil, mustard, daikon, red cabbage, white cabbage, Japanese cabbage, kohlrabi, radish, turnip, arugula, lettuce.

The packaging of kits is made of cardboard, without the use of plastic, which makes it safe for the environment and emphasizes the company's environmental friendliness.

client: Nefis Cosmetics JSC

year: 2025

country: Russia

In the spring, the Sorti and Bimax capsules were accompanied by a free envelope with bird feed and a cord to create a feeder.

The feed includes: red and yellow millet, sunflower, flax seeds, crushed peanuts and oats. All seeds comply with GOST, the composition of the feed is approved by the Russian Bird Conservation Union.

Making bird feeders is very simple –there are detailed instructions in the box of washing capsules. Even a child can handle this, but the company recommends making feeders under adult supervision.

client: Maxi

year: 2024

country: Russia

From March 20 to June 20, in the Maxi chain of stores, for every 300 ₽ in the receipt or by purchasing partner products, you could purchase a growing kit at a reduced price. (You could also purchase growing kits separately at full price)

The assortment included 12 plants: broccoli, eggplant, peas, coriander, watercress, onions, carrots, parsley, radishes, arugula, lettuce, spinach.

client: Nefis Cosmetics JSC

year: 2024

country: Russia

From February to May the Sorti and Bimax capsules were accompanied by a gift envelope with microgreen seeds and agrofabric for growing or with flower seed sticks.

Unique eco-packaging was created especially for the new form of Sorti and Bimax capsules, thanks to which buyers had the opportunity to show concern for the environment.

Growing kits additionally attracted buyers' attention to the topic of caring for the environment. Having grown microgreens in an environmentally friendly cardboard box, buyers could please themselves with their own harvest or a mini garden on the window.

client: Dodo Franchising LLC

year: 2023

country: Russia

From April 11 to September 25, in restaurants and when ordering delivery in the Dodo pizzeria chain, customers were offered to buy Pizza Mixik together with a young gardener's set with the characters of "Kikoriki".

The set was a colorful cup with a cartoon character, inside which were peat tablets and plant seeds.

Each character had its own plant:

Wally - basil
Krash - cabbage
Rosa - nasturtium
Chiko - lettuce
Dokko - peas


The pizza was served in a unique box with a "Kikoriki" design and a QR code leading to the Dodo app with an educational game. In it, the player was offered to help Barry take care of plants, while learning their history and useful properties.

client: OOO "Lenta"

year: 2022

country: Russia

From April 5 to May 25, Lenta hypermarket customers had the opportunity to participate in the "Grow with Lenta" promotion

• for every 1200 rubles in hypermarkets
• for every 600 rubles in supermarkets
• when ordering from 2000 rubles in the Lentochka app

Buyers received an envelope containing three sticks of seeds and 1 of 16 plants.

Also, limited edition mini sunflowers in the amount of 2000 pieces gave the right to participate in the drawing of especially valuable prizes.

client: O'KEY
year: 2020-2021
country: Russia

From November 11 to January 12, when making a purchase in the amount of 1,500 rubles or buying partner products of the promotion from 150 rubles in O'KEY hypermarkets, customers received a kit with bird food.

The set consisted of a nutritious mixture of seeds and gelatin, with its help it was proposed to make a treat for birds. The collection had 10 different shapes .

As part of the promotion, a photo contest was held, the main prize of which was a trip for four persons to the Curonian Spit National Park.

client: OOO "Lenta"

year: 2021

country: Russia

From March 18 to April 28, Lenta hypermarket customers had the opportunity to participate in the "Grow with Lenta" promotion.

• for every 1200 rubles in hypermarkets
• for every 600 rubles in supermarkets
• when ordering from 2000 rubles in the Lentochka app
• when purchasing products from partners

Buyers received an envelope containing three sticks of seeds and 1 of 16 plant.

Also, limited edition of 1000 mini-sunflowers gave the right to take part in the drawing of especially valuable prizes.

As part of the campaign, a contest of posts #growwithlentoy was held, as a result of which 30 winners were randomly selected after publications on social networks.

client: Slata
year: 2021
country: Russia

From March 17 to May 11, customers in the Slata chain of stores could take part in the "Let's grow the plants together" campaign.

For every 2,000 rubles in the check, buyers received a gift kit of seeds: a peat cup, a tablet with soil, a bag of seeds.

The collection included 12 plant species.

client: O'KEY
year: 2020
country: Russia

From March 26 to May 20, 2020, the O'KEY hypermarket chain held the "Plant seeds of kindness" promotion. When purchasing more than 1,000 rubles, customers received a growing kit, which included a pot, a peat tablet and seeds.

The collection includes 12 plants - flowers, vegetables, herbs.

client: ESSEN
year: 2019

country: Russia

One growing kit was given out free of charge for every full 600 rubles in the receipt at ESSEN hypermarkets or ESSEN Green supermarkets.

Also, additional kits could be obtained for purchasing partner products of the promotion, for any check amount or simply as a product.

The collection included 12 plant species.

client: Евроопт
year: 2018

country: Republic of Belarus

Since February 26, kits for growing plants have been given out for purchases in Evroopt hypermarkets, E-delivery and HyperMall online hypermarkets.

During the campaign, buyers posted on social networks with the caption #krainavitamina.

The campaign included various events and master classes designed to introduce children to gardening.

client: OOO "Lenta"

year: 2017

country: Russia

From March 9 to April 19, Lenta hypermarket customers had the opportunity to participate in the "Home Plantation" promotion. Growing kits were given out:

• when purchasing for an amount of 1200 rubles or more in hypermarkets
• when purchasing for an amount of 500 rubles or more in supermarkets

There were 16 plants in the collection.